Jones' Farmer Blog

Behind the scenes and lessons at Jones Family Farms in Shelton, CT

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Farm – photography tips

Greetings from Farmer Tom.

One of my tasks at the farm is managing the various social media channels for the farm, and create most of the content for them.  This involves a fair amount of photography to augment telling the farm’s story via imagery.  From a single elective class for Photography that I took in college, I never thought I’d be offering tips on what I have found to be successful in photography!


Panoramic photos should keep a level horizon when being taken

Since one of my roles as a Farm Manager is maintaining our facilities, I am familiar with the numerous landscape locations on the farm property that can make beautiful photos at sunset, or a scene that is great in winter time versus summer; but I’m not walking around with expensive cameras or lenses waiting to capture them.


Panoramic photos can also be taken vertically, such as this capture of a tree in color at fall

It may surprise some to learn that all of my photo images and videos are taken with my mobile phone while I’m on the move doing other things.  Using an image from my mobile device allows it’s quick utilization on any of our social media channels (Facebook, Twitter, Instagram, Pinterest, Youtube, etc).  Many of the images on our website were drawn from this pool of photos taken over the years with a simple phone.


Consider the infinity point where lines from foreground to background converge upon.

I use a 2013 model Motorola Moto X, which has a pure-Android based operating system.  I use the built-in phone app which has numerous ways to capture an image digitally, such as panoramic mode, or with a depth of focus (see below photo).  Knowing your imaging tool and it’s capabilities is important, be that an SLR camera or simply your phone.


Use your camera’s depth of focus to bring attention to an area or subject

I believe in creating authentic imagery to illustrate the farm’s activities.  I don’t put filters upon or photoshop any image just to make it look better.  I don’t sugar coat it: If it’s a grey day on the strawberry patch – you will know that.  If it’s a bright sunny day – you will know that too (and don’t forget your sunscreen!).  The only changes I make to imagery is when I “mock-up” photos to overlay text or logos to better inform or watermark the image (see below).


So, a couple of things that I consider when trying to get a good shot.

  • I try to be thoughtful in what I’m trying to communicate.  Is it the natural beauty of the farm’s surroundings?  Is the subject matter of a crop that is currently in season?  Is there an experience component that would be enticing to feel in person?  I could be taking photos for a training manual, or documenting a scene for later analysis in order to improve the presentation of a setting in the following year.
  • Photography at it’s core is capturing light.  Light at a lower point in the sky (dawn or dusk) is less harsh on the subject (plants, people, landscape).  A clear day in winter will have less haze to effect a long distance panorama than a humid summer day.  Where will the shadows fall.
  • Focus on the subject.  Taking a group photo of individuals, doesn’t always require them to be centered in the frame.  Sometimes, off to the side, or from on high can work quite well.  Consider experimenting with depth of focus so that elements in the distance are out-of-focus.
  • Remember the background.  Are their shadows that fall into your photo’s frame?  Are their other individuals or movements in the background that distract from your subject.



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New Website

Several years ago, the farm created a website which provided information about our farm that guests could readily view to prepare for a visit.  Much has changed since then, and we have updated our website in response to how our guests have used it.

Screenshot_2016-03-01-19-46-50Over 75% of our viewers now visit our website via a mobile device.  Our new website is now “responsive” so that your experience is optimized for how it is being viewed, be that a desktop, tablet or mobile phone.

If you are on a tablet or mobile phone, the manner in which you hold the phone will cause the website to respond with a landscape or portrait orientation to fill the screen.

If you are familiar with mobile website viewing, you may recognize the bars in the upper right corner of the photo on the left, to be a menu drop-down, providing quick access to deeper pages of our website.

In a laptop-view photo, it’s easier to illustrate some of the new features added to our website.  Follow along below with some screen-shots.

Screenshot 2016-03-01 desktop

Our menus are now a drop-down style, and if you hover over a top level menu item such as “Kitchen”, you can go deeper via a direct jump to a particular webpage.

The top of our page will have upcoming events at the farm.  In the above illustration it shows the times our Winery is open for the spring season, and an upcoming event at Easter.

Social media wasn’t a facet of society when we first constructed our website, but we now have a presence on all the social media platforms.  Our site provides links for you to follow/like our feed/channel on some of the top platforms (Facebook, Twitter, Instagram).  Of course we are also on Youtube, Pinterest, Google+ and many others, but we had to stop somewhere on our page!

Screenshot 2016-03-01 desktop2

Speaking of social media, our homepage shows our Twitter feed (the last several tweets), so even if you aren’t a member of these various social media platforms, you can see what we are posting upon them!  Please understand that we do not have some far-off dedicated social media team in an office, but rather we farmers are often in our fields attending to crops or guests, so we may be delayed in some of our responses, but they will be authentic!

We have a dedicated paragraph we update seasonally to let you know generally what is going on at the farm at this time.  In the above example, we are looking forward to opening our Winery for the season in just a few days.

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Maybe you have found our webpage you want to share with others, such as the recipe to our popular “Trail Mix Holiday Cookie”.  Sure you can copy/paste the browser’s address into an email, but now you can directly pin, tweet, share or like a particular page from our website!  For example, if you are looking to visit our strawberry fields in June, you could head to our “Plan Your Visit” page, and immediately share it with your social network of friends (assuming you are logged into your social network) to co-ordinate a visit together.

If social networks and regularly visiting our website isn’t convenient, how about receiving an occasional newsletter from the farm?  We now have an easy method for subscribing to the three newsletters we offer (Jones Family Farms News, Jones Winery, Harvest Kitchen), as shown to the right of the above screenshot.

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Do you need driving directions to the farm?  People often forget that our activities occur at three distinct locations across the seasons (and it can often change daily as to where we are harvesting our delicious berries).  We have feature pages for each farm location with directions in text form, or a link to take you directly to Google Maps and automate your mobile device’s audible instructions guiding you to the specific farm you are visiting.

The website also has e-commerce capability and is the place to visit if you want to register for our cooking classes, or purchase gift certificates online.

Of course,the best way to experience our farm is to visit in person.  Despite all these technological marvels – we still have the old reliable Crop Report Message to call and hear the guaranteed updated message from our farmers regarding what is currently happening at the farm. During our harvest seasons, Farmer Jones updates that message daily (sometimes again during the day as weather can change) to give you the current crop conditions.  That Crop Report number has been the same for many years: 203-929-8425.

We look forward to seeing you out at the farm, where “Memories Are Always In Season”!


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Santa’s list and math

One of the themes of the farm is to Educate, and Celebrate.  There are many examples from the farm that teachers may use as illustration to educate, and here is one courtesy of Santa!

Santa visits Jones Farm

Santa’s elf helps him keep good records!

Santa keeps copious records beyond a simple naughty and nice list.  He has many toys to make by his Christmas deadline, inventory to manage, elves to keep busy in the workshop, etc.  Much of his work is accomplished with simple math.

Santa shares his statistics with us regarding his visits to the farm.  He traditionally visits the farm on the weekend just previous to Christmas, and takes time to meet all the people (young and old) who want to see him.

In 2013, Santa’s helper noted that there were 9 children that were crying when they met Santa.  In 2014, the records indicate that there were 8 children crying.  What trend or conclusion would you draw from Santa’s records?

Looking deeper into Santa’s data: 267 children visited him in 2013, and 218 children visited in 2014.  Would you change your conclusions given this extra information?

Teachers can draw up your own question list.

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Farm online – how we use it

The Jones Family Farms wants you to have a fantastic experience when you visit as our guest.  One way we do that is providing you information to become educated as to what we offer and how we operate so that your visit will be all that it can be.

Crop Report Telephone: 203-929-8425

First and foremost, while not an online reference, we must begin with our “Crop Report” telephone message.  It is updated regularly throughout all of the seasons, making it a handy and important reference to call before you visit, even if you have been here before!  During a summer crop’s season, we can shift between our farm areas that have the most available crop to provide a better harvest experience for our guests, so you can even give it a call en-route.  If weather or localized traffic might impact your visit – Farmer Jones is quick to update the telephone recording so you are informed.  The Crop Report message has been made available for years via the same telephone number: 203-929-8425


The core online presentation is our website.  It is the first place you should visit to learn about the farm.  The main landing page has a brief synopsis regarding activities that are occurring currently on the farm.  There are tabs for the Farm (and the crops grown), the Winery (with its tasting room and our wine list), the Kitchen (with our recipes and cooking classes), Events on the farm (both Cooking and Wine education classes), Learning experiences on the farm (Fall School programs, Walks & Talks) and a tab regarding guidelines as well as answers to frequently asked questions for when you Visit our farm.


A great deal of our interactions online take place via Facebook.  You don’t have to be a registered user to make use of the site, but if you are, many more options are available to you for posting a message on our timeline or sending a message to us privately.  Facebook serves as a way for us to promote upcoming events and crops to our guests and dialog about them, as well as providing a way for us to share tidbits of the farm’s operations and history.


Some folks prefer the Twitter social network over Facebook.  Currently we stream all our posts made on Facebook to carry through onto Twitter.  We do respond to Direct Messages made via Twitter, but know that all interactions under this channel can be viewed by the public.

This is the social network hosted by Google, and we make informational posts on it separate from those on Facebook or Twitter.  Although it has a smaller user base for fans of the farm, the integration with other Google services is important.  Information we have provided for our page’s profile, feeds into Google’s search engine results, and you do need to have a Google Plus identity to comment on our Youtube videos.


We are a working farm, and folks want to know – what are you doing on the farm today?  A photo that is either timely or informative to be shared on it’s own will be done via the instagram image sharing platform.  Since our imagery can only be shared by us via a mobile device, you will find that they will be a “boots in the field” type of photograph to graphically tell the story of what we are doing at the moment as farmers.


In contrast to Instagram being a tool to instantly share timely images with others, Pinterest is an image archiving platform where photos are pinned onto boards in a way that keeps them organized around a subject matter which can then be used for future reference or inspiration, such as for recipes or places to visit.  Current boards exist for our crops (Strawberry, Blueberry, Pumpkins, Christmas Trees), winery and kitchen, as well as ornaments, winery tasting glasses, stone walls on the farm, and a “general” board.


This is a video-clip creation and hosting service that has the limitation of 6 seconds maximum length.  This puts our focus on efficiently communicating an activity or setting in a way that is somewhere between a static photo and a full length video.  The video clip can only be created and shared via a mobile device, so the content is always related to a present state of activity on the farm. Update 2017: This service (owned by Twitter) was discontinued for new content submission.


This is a video hosting service, as well as a social network where people can watch, rate and comment on videos we post.  Our focus for this platform is to use the greater length and caption capabilities to be more descriptive regarding activities to prepare our crops for harvest, along with aspects of farming that come under the umbrella of “Good Agricultural Practices”.


This is an audio hosting service, as well as social network where people can listen to, rate and comment on recordings we post.  We hope to create audio that you can choose to listen to while visiting the farm, and augment your in-person experience with a farmer’s perspective of what you are looking at.


This is a geo-centric social network where you “check-in” to tell your circle of friends where you are at, or leave a “tip” to anyone in the public that might check in there subsequently.  There are three physical street addresses for the farm areas that make up the Jones Family Farms, but we added specific Winery and Harvest Kitchen place-holder references to create a total of five virtual locations for you to “check-in” at.


This is a professional social network, and if you have ever worked at the farm and want to illustrate that association with us accurately on your resume, this will help.